Matt Cutts Interview

A wonderfully open interview with Google's SEO whitehat Matt Cutts. Credit must be given to bloggers who don't just end up being an advertisement for their company but instead constructively analyse products for what they are. I think Matt Cutts is an example of such a person...if you read his site he writes in an open way not scared of serving criticism where it may be due.

An example of his openness : -

Q: Daniel Brandt of Google-Watch.org claims you worked for the NSA before, and that you have “a top-secret clearance.” Any comments on him and his statements?

"...You’re probably more curious about whether I, Matt Cutts, am a secret connection between Google and the Military-Industrial Complex, the Illuminati, or any other shadow government and their black helicopters. And the answer is no. :)..."

Then he goes onto explain exactly why someone may think this (answer: work experience).