Link: Avoiding becoming a false positive

Lifehacker tips on how to avoid getting shoved into the place where the sun don't shine ....err.... I mean the spam folder. A few tips I would add:

• Use the recipients first name if possible
• Use plaintext (Change to plaintext if using Outlook/Thunderbird)
• DONT attach docs, wmv's, gifs. Try to get them hosted on something like YouSendIt so if they wish they can download.
• Have a "to the point" subject line. That way even if it does get consigned to the spam folder it can easily to seen.