Google to sponsor Man U

According to The Register...IBM, Google and a host of other blue chip companies are looking to sponsor Man Utd. Although this would be an excellent move for Google...i dont think they would look very good on the Man Utd shirt.

That aside...this could be an indirect move at attacking China, Japan and generally the far east. Forming a strategic alliance with the likes of United would give them a good brand to jump onto the back of to win the support of the far eastern supporters. Dont forget that Man Utd is such a global brand that some people give support to the sponsor just because they are fans of utd.

However, it must be noted that sponsoring Manchester United did no good to Vodafone in the far eastern markets...but that was mostly due to lack of understanding of the gadget culture of the far east.