Firefox Marketing Push

Firefox is to push its efforts on marketing the 1.5 version browser to new users...the BBC has more info.

Mr Beard said the user base tended to be concentrated among the biggest users of the net but now Mozilla was planning a push to get the software adopted by more consumers.

He said it was looking to work with net service firms and computer makers to get the browser in front of users who had not seen it before.

At the same time, it will step up efforts to spread the word about Firefox and is seeking videos from fans of the ways they use the software. [via BBC]

So it looks like they are trying to bundle the browser in with new PCs and with ISP disks. That may be a good move...along with the ads you see online (like my site) where Google sponsors each new download of Firefox on Windows with $1. Its a big drive to give consumers a taste of what they have to offer...

Other than what they are currently doing or what they are planning, what else can they do? : -

• Add a Firefox CD and tutorial booklet to popular newspapers? Something like the Metro or the Independant would be ideal since most young people or people who commute to work read it.
• Target big businesses with tools to deploy Firefox across the whole company...easy upgrades across a network...and all the other things a big business would want
• Put advertisements in trains and other public transport
• Sponsor Manchester United (err....get in excess of 50 million quid off Google ;) )
• Develop some kind viral SMS/Mobile advertisement campaign...some sort of cool video that can be transferred across bluetooth would do it
• Sell flash memory sticks with Firefox already on them (not sure if they do it already)
• Give free flash sticks to some businesses

These are just a few random thoughts...please add your ideas.